Double 11 battle report | The battlefield without smoke from guns, Hailun Piano fought against time to create the success
2019-11-12
![](http://en.hailunpiano.com/uploadfile/2019/1118/20191118103801692.png)
The annual "Double Eleven" has come to an end, and the major e-commerce platforms have frequently refreshed their sales records. Hailun Piano has also produced a outstanding transcript. As of 24 o'clock on November 11th, Hailun Piano Official Flagship Store (Tmall and JD) sales have exceeded 15 million, offline dealers sales have also been full of red, realizing the simultaneous growth of online and offline sales, sales far exceed expectations.
Every year, the Double Eleven, the Hailun people who fought in the front line are competing for success, and the top management of the group is always paying attention to the result. On the eve of the double eleventh this year, Chairman Chen Hailun also visited the Hailun Network Department to express condolences to all sales staff. On the day of the Double eleven, Chen Binzhuo, deputy general manager also visited the network department, and counted down with the front-line staff to witness the sales of the Hailun Double eleven.
It can be said that the performance of Hailun Piano Double Eleven in 2019 broke through the expectations of many people, and it also refreshed the sales record of Hailun Piano Double 11 over the years. At the same time, these data also reflect the influence of Hailun Piano as a domestic private instrument listed company.
From Singles Day to the global shopping spree, the Double Eleven has been with the Chinese for 11 years and has become a very important day for the Chinese people's consumption calendar. On this day, the merchants have tried their best to impact sales, and consumers are also racking their brains to calculate the best price.
For traditional musical instrument brands like Hailun Piano, this Double eleven carnival is more like a fresh blood, bringing a lot of surprises and changes. From entering the Double eleven battlefield, the products, channels and models of Hailun Piano sales will be adjusted every year, and these changes are constantly pushing up sales data.
The proud performance of Hailun Piano in 2019 Double eleven indicates the rise of domestic brands. It also shows that young consumers are no longer blindly following the international big brands, and their self-confidence in national culture is enhanced. Under the situation that international big brands still occupy the dominant position in the piano market, Hailun Piano has given local brands a booster to enhance the confidence of local brand enterprises.